Most businesses aren’t sure if their advertising is working. For retailers, especially, it is hard to know if online clicks are translating into in-store sales. Eric Grindley, founder and CEO of Esquire Advertising, a digital agency with innovative solutions custom built for retailers, is determined to change that.
Grindley founded Esquire as a full-service digital agency in 2012. As he leveraged advertising platforms on behalf of his clients, he was struck by the lack of transparency in the market. When Esquire entered the furniture and mattress space in 2016 with proprietary technology for improving customer understanding and driving in-store sales, retailers took notice–especially small businesses. The technology is unique. So is Esquire’s mindset. The company ranks No. 56 on the Inc. 5000 list.
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