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Retail marketing is the planning and process for bringing consumers to retail locations. According to Eric Grindley, founder and CEO of Esquire Advertising, whether your establishment is brick-and-mortar or an e-commerce site, the goal is to convert your audience to satisfied retail customers.

“Retail marketing involves a wide variety of strategies and techniques that can be used depending upon the retailer’s location, industry, inventory and their customer base,” Grindley told

Even as online sales continue to command a significant percentage of consumer purchases, online retailers like Amazon and Alibaba have started to invest in brick-and-mortar stores. So if you are a small brick-and-mortar retailer, it’s more important than ever to market your physical store properly. Here are some of the most popular and effective channels and tasks recommended by marketers.


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