Retail marketing is the planning and process for bringing consumers to retail locations. According to Eric Grindley, founder and CEO of Esquire Advertising, whether your establishment is brick-and-mortar or an e-commerce site, the goal is to convert your audience to satisfied retail customers.
“Retail marketing involves a wide variety of strategies and techniques that can be used depending upon the retailer’s location, industry, inventory and their customer base,” Grindley told business.com.
Even as online sales continue to command a significant percentage of consumer purchases, online retailers like Amazon and Alibaba have started to invest in brick-and-mortar stores. So if you are a small brick-and-mortar retailer, it’s more important than ever to market your physical store properly. Here are some of the most popular and effective channels and tasks recommended by marketers.
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